Not heard of the new one. I've been a member since 2012, back when they were Service Magic. I've been getting a LOT of useless dead leads, apparently halfhearted inquiries. I'm seriously considering dumping them. I'm going to do an ROI study, and see how it's penciled our for us last yr.
They've gotten very anal about refunding any bad leads. Besides, on a Google search I come up as number one, so I don't really like other services competing with my ranking, although HomeAdvisor survives through Google Ads. I guess some people click on ads.